Digital Marketing Manager
Contact
📞 212-456-7890
✉️ [email protected]
🌐 LinkedIn Page
Languages
🇬🇧 English
🇫🇷 French
Interests
👨🏻🍳 Cooking
🎧 Music
☕ Coffee
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<img src="/icons/flash_yellow.svg" alt="/icons/flash_yellow.svg" width="40px" /> About Me
I am a detail-oriented marketing manager with 7 years of experience and a proven record of effectively creating, overseeing and optimizing campaigns, budgets, and strategies. I have developed and implemented a data cleaning and preprocessing framework that improved data analytics quality for Metadata by 30%.
I am a dedicated, organized and methodical individual, with excellent time management skills. I am eager to learn, I enjoy overcoming challenges, and I have a genuine interest in Business Management and making organisations successful.
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<img src="/icons/gem_blue.svg" alt="/icons/gem_blue.svg" width="40px" /> Top Skills
Marketing • Digital Strategy • Project Management • Market Research
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Work History
ABC Company
Marketing Manager
Oct. 2020 - Present
- Led a team of 10 in developing and executing a comprehensive digital marketing strategy, increasing online engagement by 40% year-over-year.
- Managed a $5M marketing budget, optimizing spend across channels to achieve a 25% reduction in costs while maintaining lead quality.
- Spearheaded the launch of 3 major product campaigns, resulting in a 35% increase in market share within the first 6 months.
Collaborated with cross-functional teams to enhance product positioning and messaging, which increased customer retention rates by 15%.
- Implemented a data-driven approach to marketing, utilizing analytics to refine strategies and achieve a 20% improvement in ROI on marketing campaigns.
- Negotiated with external vendors to secure advantageous terms, saving the company over $200K in marketing expenses.
DEF Company
Marketing Specialist
June 2016 - Oct. 2020
- Developed and executed marketing strategies that increased brand awareness by 50% in targeted demographics.
- Led a successful influencer marketing campaign that resulted in a 60% increase in engagement on social media platforms.
- Managed cross-channel marketing campaigns, coordinating between PR, online, and event marketing, increasing overall campaign effectiveness by 30%.
- Conducted market research to identify new market opportunities, leading to the launch of
2 new product lines.
- Oversaw the redesign of the company website, improving user experience and increasing web traffic by 20%.
XYZ Company
Marketing Assistant
Sept. 2013 - Aug. 2016
- Assisted in the development and implementation of marketing strategies that contributed to a 10% year-over-year growth in subscriber base.
- Coordinated with the sales team to create marketing materials that supported sales efforts and resulted in a 15% increase in sales.
- Analyzed market trends and competitor activities to provide actionable insights for
strategy adjustment.
- Managed social media accounts, growing followers by 25% and increasing engagement rates by 30%.
Education
MSc in Business Administration
New York University
BSc in Marketing
Columbia University
Key Achievements
Skills
Portfolio
Projects